Brand Identity for Real Nurses

Aotearoa urgently needs more nurses – with critical staffing shortages generating challenges for our healthcare system, its workers, and its patients. Working alongside NZNO (the professional association and union for nurses in NZ) and Te Whatu Ora, we’ve worked to encourage more people to consider a career in nursing.

The visually striking campaign challenges misconceptions and reshapes the narrative of what it means to be a nurse – raising the status and profile of the profession.

Anchored around 9 nurses and the real attributes that they each bring to their chosen specialisations – the campaign brings to life the very real traits that will help people considering the profession to thrive in a nursing role. This includes things like: Real mana, real strength, real adrenaline, real tiaki, real reward, real people and real community.

https://realnurses.co.nz/

Branding by Jess Holdaway

Creative Direction by Logan Bradley