Brand Identity for Youthline

Offering free helpline and face-to-face counselling services, youth mentoring, and programmes in schools and communities, Youthline is the first point of contact for many young people seeking mental health support, or growth and development opportunities. Having celebrated more than 50-years of service, the Youthline team reached out – recognising a need to update the brand and find new ways to connect with young people needing support.

It was important that we expand the visual representation of young people and mental health by showing the spaces young people go physically and emotionally through graphics and photography.

Showing real spaces and representations of mental health beyond dark hoodies and sad faces allowed young people to really see themselves in the work.

Branding by Jess Holdaway

Creative Direction by Logan Bradley

Brand Strategy by Bex Radford

Photography Ralph Brown